Keeping Up With Social Media News

As the Social Media industry continues to grow into a bigger beast than it already is, the need for people to keep up to date with social media news becomes more & more important.  Since 2005, Mashable has been the top source for news in social & digital media, technology & web culture, but this month the brand took news gathering to the next level with the introduction of Mashable Follow. more ›››

Fast Retailing and UNIQLO Efforts for the Earthquake and Tsunami in Japan

One of 4Ps Marketing’s clients, UNIQLO, Japanese clothing retailer, are providing huge support in the aftermath of the devastating earthquake that hit the country this week.

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Presenting Long John Invaders – A Social Game for Comic Relief

For the last few weeks everyone in the agency has been discussing ways that we can get involved with this years’ Comic Relief; as of yet we have not decided our fundraising route (despite my suggestion of waxing both directors legs…) however, we have created Long John Invaders – A social game to help build awareness of Comic Relief via twitter more ›››

Will Facebook Fans fill a Football Ground?

Some of you may have read my blog post last month Can Facebook Fans fill a Football Ground, inspired by 1 Man, 1 Mission, 1 Small London Pub. My aim was to use Facebook to encourage Ipswich Town season ticket holders to share special offer promotions with other fans. This would hopefully lead to an increase and an atmosphere to liken to the Carling Cup Semi Finals against Arsenal.

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Graduate Social Media Analyst

We are currently recruiting for a graduate social media analyst to support our growing social media team.

Responsibilities include:

- Daily monitoring of client accounts
- Community identification and building influencer lists
- Community engagement research
- Evaluation and suggestions for new client accounts
- Platform maintenance
- Monthly monitoring
- Provide support to social media executive
- Assisting social media team with creative ideas

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We’re Screening ‘The Social Network’

Despite working in the industry & being completely over-excited by its release in the cinema a few months back, shamefully I am yet to watch Oscar nominated ‘The Social Network‘ – I’ve heard great things about this film that follows the life of Mark Zuckerberg in the lead up to him creating Facebook, so am very eager to watch it.  I’m certain that I’m not alone so have decided to screen the film at a nearby pub on Tuesday (22nd) at 6.30pm… more ›››

Valentine’s Day 2011

4Social has created a report based in and around the LOVEly day that is Valentine’s. Check it out here, and let us know what you think of the stats by tweeting us @4Social_Media

http://www.valentines-day-2011.co.uk/

You might need your magnifying glass to read it……….but it’s well worth it.

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Social Media Mission Accomplished

Staying in line with our belief that those working in social media must know, understand and DO social media; our director Matt Phelan accomplished his mission which set out to test the benefit of ones LinkedIn connections. more ›››

Can Facebook Fans Fill a Football Ground?

Being an Ipswich Town fan the new year has been one of excitement, expectation management and intrigue. In the FA and Carling Cup we had high calibre opposition in the form of Chelsea and Arsenal. For all of these games including the away legs the support was amazing, including a circa 30,000 attendance at Portman Road. It got me wondering why and how you get the atmosphere on a more regular basis.

One obvious answer is obviously get promoted, however being 17th in the Championship this would be quite an achievement this season and would fans pay (possibly more) to see a team potentially struggle in the Premiership? The Championship still provides excitement and is an incredibly competitive league, Premier League would be amazing but personally I’d rather be a “good” Championship team than a “Poor” Premier League side.

The slightly less obvious answer to me lies in Social Media. Ipswich has a following of 8,800 fans on Facebook. The group is very active on a match day and people are always giving their opinions as to how the club could be improved. What I want to know is what could be done to get some of these Online followers to follow the club at Portman Road. Some of these followers are overseas, others may not be able to afford the price of a ticket but is there the ability to work together to fill the ground for a Championship game? Ipswich do have four offers throughout the season where up to four tickets can be purchased for £10 per ticket.

I discussed the above with Matt Phelan, Director of 4Ps about whether season ticket supporters on Facebook would be willing to make these additional £10 tickets available to fans to make a match more affordable. I’m not overly wealthy myself but I am willing to do my bit and I’m going to give away 4 tickets (£40).

If our average attendance is for arguments sake around 20,000, my four tickets will increase attendance by 0.02% which doesn’t sound a lot but, however if a further 250 (3%) of our 8,000 odd season ticket holders were able to sell their allocation of four tickets to other’s that’d see another 1000 fans at Portman Road an increase of 5%.

So, over the next few weeks I’ll be pushing our Facebook Group and hopefully Ipswich Town can be one of the first Championship clubs whose fans use Facebook to fill up Portman Road.

I’d love to here your views and comments, either below or @mattstannard