Our team now totals 25 people who all have varying different skills. Interestingly if you write down what is needed from most social media projects you will be surprised to see that normally you will end up with the same set of skills that you would require from any integrated marketing plan
Project managers are essential to a social media campaign as normally the areas it will cover are vast from analytics to design.
It essential to understand the data you are getting back from a live campaign. Social media is instant ad you must be in position to make daily decisions on strategy.
Social media is essential modern communications. PR skills are increasingly important to a social media campaign.
Although often ignored it is essential that any social media campaign is integrated with the marketing and business plan.
Search Engine Marketing
Search and social are now so interchangeable it is difficult to see the difference. Search will occur on a website like Facebook and Twitter updates will appear within a Google search result. It is extremely important to integrate the 2 and not ignore search engine marketing.
Without doubt some of the skills and information you will need for a social media campaign will need to outsourced. From an email database through to a specialist design expert in your sector the skills required for success are wide ranging it would foolish to attempt to put everything under one roof.
Retain the core skills needed but use experts where they are needed.